Big Data Should Be Used To Make Ads More Relevant

It is 2015 and by now advertising agencies could have figured out the best way to deliver relevant ads to viewers. They have not. Hulu is the prime illustration of this phenomenon. We canceled our DirecTV subscription and declined to use Comcast for anything more than Internet access for over three years now. When I watch shows on Hulu I get ads that I never … Continue reading Big Data Should Be Used To Make Ads More Relevant